Liberty Mutual
Commercials

Look mom, we’re on TV!

You probably recognize us from your commercial breaks. Check out some of our most prominent campaigns.

Liberty mutual yellow cruiser

Liberty, Liberty, Liiiberty, Liiiberty

Have you found yourself singing the jingle? If not, you will. Whether it's LiMu Emu & Doug® or one of our other campaigns, there's more to these commercials than meets the eye.
LiMu Emu self portrait

LiMu EmuTM

What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.

Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?

Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
LiMu Emu self portrait

LiMu EmuTM

What can we say, some birds just have “it”. LiMu'sTM got it in spades. When he's not helping spread the word about customizing insurance, you can find him pecking, squawking, and eating bugs. You know, bird stuff.

Fun facts
The guy can't even fly. Those wings are purely decorative. Also, “LiMu” stands for Liberty Mutual... is your mind blown?

Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.
Doug self portrait

Doug

Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.

Fun fact
He's a breathtaking accordion player.
Doug self portrait

Doug

Doug is an insurance man, through and through. He believes people should only pay for what they need, that means customizing insurance to your needs so you're not paying for a bunch of extras. When he's not telling people about customized insurance, he's... well come to think of it, he doesn't really have any other interests.

Fun fact
He's a breathtaking accordion player.

LiMu Emu & Doug Commercials

Replaced | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
There's a new Doug in town. And he can't even say the company name. This might be a problem.
Replaced (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Doug meets his match. His tall, handsome, clean-shaven match.
Like Father, Like Son | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Doug Jr. and LiMu Jr. follow in their fathers' footsteps.
Like Father, Like Son (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
Helping people customize and save runs in the family.
Car Wash | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
LiMu Emu & Doug deploy their squeaky clean tactics to help people save.
Car Wash (Short) | LiMu Emu & Doug | Liberty Mutual Insurance Commercial
A little soap can't stop LiMu Emu and Doug from customizing.

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